Honda to Use Cloud-Based HondaLink To Keep Drivers Up-to-date

Honda has introduced a proprietary in-cabin connectivity system that will allow users to access personalized digital content through an audio-based interface, including social media updates from twitter and facebook, and podcasts.

"Honda's strategy is about leveraging the cloud to bring a wealth of new information and services to Honda owners," said Charles Koch, American Honda manager of new business development. "This is the next evolution of the connected car and the connected customer."

The system will debut on the 2013 Honda Accord.

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Volvo Pedestrian Airbag a Manufacturer First

In case you missed it, Volvo recently developed a new kind of airbag.

The Volvo V40 (not available in the United States) is designed with airbags not just for its occupants, but for pedestrians as well, making Volvo the first manufacturer to offer a car with such a device.

In a collision with a pedestrian at speeds between 12 and 31 MPH, the hood raises 10 centimeters, and an airbag is deployed to mitigate impact on the hood, windshield, and A-pillar areas.

"We are proud to be able to offer a car with an airbag for pedestrians. The purpose of the airbag is to help protect pedestrians in certain situations when they impact the bonnet and the area around the windscreen wiper recess and A-pillar, where there may be a risk of serious head injuries," says Thomas Broberg, Senior Technical Advisor Safety, Volvo Car Corporation.

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F1 Lotus Drivers Prepare for July 22 German Grand Prix

This weekend, Lotus will enter Hockenheim Germany hoping to reclaim at least one podium spot after not showing at all in the home-market British Grand Prix.

The German Grand Prix has alternated in recent years between the circuit portion of the Nurburgring, and Hockenheim.

At the Canadian Grand Prix in June, Romain Grosjean placed 2^nd, and at the British Grand Prix on July 8^th, Lotus finished just off the podium at 5^th and 6^th.

Hockenheim is the track where legendary Lotus driver Jim Clark was killed.

Lotus driver Kimi Räikkönen explained, “There’s no reason why we shouldn’t be fighting for another podium. I’ve always enjoyed driving in Germany, but the problem is that luck has never been on my side and something has always stopped me from winning. At Hockenheim the car can make all the difference, and luckily we’ve got a good one. You need good traction out of corners. Some hot weather would be good. Usually at Hockenheim it has been very hot, and that suits our car well as it’s not that hard on tires. Let’s hope for some real summer weather.”

The embattled automotive manufacturer continues to use motorsports for both brand recognition and technological innovation.

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